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Selling the Fuzzy Widget: Secrets of Selling Professional Services"

by Craig Cortello

- 50 proven sales principles for engineers, lawyers, accountants, IT experts, financial planners, and other service industry professionals  

contact Craig today for a sneak preview - get the first 10 principles for free!

bizinfo@ldv-enterprises.com

 

Recommended Reading


First, Break All the Rules

Starting with tens of thousands of interviews of managers by the Gallup organization as data points, authors Marcus Buckingham and Curt Coffman dispel common management myths by identifying the traits, beliefs, and behaviors that separated the top performers. 

Jamming: The Art & Discipline of Business Creativity

John Kao, using jazz improvisation or "jamming" as a metaphor to illustrate his lessons, outlines the essential elements of innovative businesses and explains why, "For managers, the nurture and promotion of creativity is no longer an elective.  It's part of the required curriculum."

The War of Art

Steven Pressfield's guide on how to overcome "resistance," that evil and crippling force that keeps us from pursuing the dreams within us that we have always wanted to fulfill, yet have always put off until tomorrow.

Good to Great

Jim Collins and his graduate students look closely at 11 companies that met rigorous performance standards after years of mediocrity and identify common traits.

How to Think like Leonardo da Vinci

Michael J. Gelb examined one of the great geniuses of all time to determine principles that capture his approach to life.  One of those principles, "Arte/Scienza," the development of the balance between science and art, logic and imagination, or "whole-brain" thinking is the cornerstone of our approach at La Dolce Vita.

The Psychology of Selling

A great foundation for any sales beginner or reinforcement for the experienced professional by Brian Tracy.  I've listened to the first 2 sessions over and over and never get tired of them.

Forbes Great Minds of Business

Plain language discussions with leaders of Intel, FedEx, Fidelity Magellan, Pleasant Co. , and the Federal Reserve, interviewed by author Gretchen Morgenson.

 

"Man's mind, once stretched by a new idea, never regains its original dimensions."

- Oliver Wendell Holmes

Poet & Dr. of Medicine

 

 

 

 

 

 

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