Craig Cortello,
President and founder of La Dolce Vita Enterprises,
is a successful sales management professional and a student of music.
He is a veteran of the
professional services, process, and manufacturing
industries, as well as a
respected musician. He is a strong proponent for the
inclusion of the study of the arts in all
educational curriculum, and in the correlation
between exposure to the arts and success in all
of life's endeavors.
His message
interspersed with music is uplifting, humorous, and
insightful, providing the perfect training or
speaking interlude for your next corporate or
academic gathering.
Music has an almost magical ability to touch both the hearts and
minds of people. One reason is that it brings a familiarity that people find
comforting. Because it is so pervasive in our lives (in our cars, homes,
headphones, retail outlets, etc.), music is like a familiar friend or like
grandmother's quilt that's been in the family for years. We link nearly every
defining moment of our lives spanning every emotion to a particular song.
Beagles & Grammar
But music is also a powerful educational tool. The power of Vince Guaraldi's
musical accompaniments to the Peanuts cartoons that so brilliantly captured the
essence of the characters of Charles Schultz is undeniable. His compositions
were so revered and influential that music virtuosos such as Wynton Marsalis,
George Winston, Chick Corea, B.B. King, and David Benoit have cited their
influence and paid tribute to them in song.
Decades ago, advertising executive David B. McCall lamented to Jazz musician Bob
Dorough that his son could sing along with the songs of the Rolling Stones and
Jimi Hendrix, but couldn't remember his multiplication tables. Through Bob's
musical genius, the concept of Schoolhouse Rock came to life on Saturday
mornings for generations of children who learned that Three is a Magic Number
and that putting together words and phrases is easy at Conjunction Junction.
It is with heart-felt joy that music has been and remains an integral part of
our lives that La Dolce Vita Music Services seeks to bring music forward to the
lives of others.
"Every child is an artist. The problem is
how to remain an artist once they grow up."
